of ecommerce sales will take place on a mobile device. This again is something that is often lost in the switch to online, self-service shopping. If you work in the field of e-commerce and use the Internet in general to get customers and sales, it … is taking on a renewed importance for modern shoppers and brands are finding ways to weave that into their products, their fulfillment strategies, and their marketing. Luis Catter, Conversion Rate Optimization Expert at. Artificial intelligence and machine learning tools can help dissect the data retailers receive, but it starts with the desire and capability of getting smarter about customer experience. No matter what you sell, chances are you have some competitors. Keep track of industry influencers and publications. With ecommerce growing year-over-year, mobile commerce is following suit. There are many photo apps available like CamFinder, and many more will popup this year. to place true-to-scale 3D models of Burrow’s couches in photos taken on customers’ iPhones and iPads. , a DTC furniture brand, uses AR to help customers visualize how their couches will fit in their living rooms. Implementing personalized experiences on-site or in marketing efforts has been shown to have a strong effect on revenue, with one study finding it had a 25% revenue lift. In e-commerce, trends emerge from the shopping patterns of the customers – what they prefer and how they respond to marketing tactics implemented by businesses. E-commerce, also known as online shopping, is becoming more widespread as more consumers look to the Internet for purchasing decisions. If so, are there things that seem to be working for them that you might replicate? These massive trends will change E-commerce marketing this year End We are now well into 2017. Eine wesentliche Herausforderung für den Onlinehandel wird es sein, das Einkaufserlebnis im E-Commerce zu individualisieren. People are increasingly relying on voice assistants like Google Assistant or, Alexa to do everything from check the weather to buy. Modern e-commerce homepages are unrecognisable from those of the early internet. One survey found that 50% of respondents wanted more sustainability in the fashion industry, and 75% wanted to see less packaging. Marketing Automation. So far most of the trends on this list have been things that the customer interacts with directly. Bonus Trend: We built ClickFlow to help you monitor SEO trends on your own site—so you can rank higher, revive old content, and grow your organic traffic faster. You’re on the BigCommerce blog already, which is a great source for news, how-tos, and thought leadership in ecommerce and. Global retail ecommerce sales for B2B are expected to reach $1.1 trillion in 2021, according to data from Statista. Some environmentally-friendly initiatives include: 4ocean has made this a fundamental part of their business model. had sales reaching $3.5 trillion and represented 14% of the total share of global retail sales. So where is ecommerce now? Digitaler Handel 14.09.2020 D2C: Direktvertrieb schlägt sich wacker in der Corona-Krise That, of course, takes data and following their behavior to understand what they most want. While these are the top ecommerce trends we see impacting the industry, there are plenty more waiting in the wings for their moment. Ecommerce businesses are doing their best to provide a smooth user experience on their ecommerce sites with a number of payment options including e-wallets. Their Burrow at Home app uses. If bots can learn how to form sentences to convey an emotion, companies can soon teach them to offer comfort and products based on customers’ moods.”. Augmented Reality (AR) has become a major game changer when it comes to online shopping, significantly closing the gap of ambiguity. And the way people are shopping is changing. This can have powerful implications for what the store is able to accomplish with content marketing, SEO, and digital experience on their storefront. By 2021, it’s expected that 54% of all ecommerce sales in the US will come from mobile devices. According to Forrester, 54 percent of U.S. online adults believe companies should improve local communities, 51 percent like to buy environmentally friendly products and 46 percent like to buy products that are made locally. Future of E-Commerce: Innovations to Watch Out For. 5 Emerging technology trends in e-commerce Technology is the backbone of e-commerce. David Zimmerman, Director of eCommerce Solutions, Kensium, included “more involvement of voice-enabled solutions in the commerce space with Amazon Alexa and Google Home” high on his list of 2020 trends to keep an eye on. From ecommerce operations to consumer preferences, the retail industry will quickly need to become accustomed to change. Here are a few other thoughts: You’re on the BigCommerce blog already, which is a great source for news, how-tos, and thought leadership in ecommerce and retail. will be using chatbots in 2020. Let us future-proof your backend. It helps online shoppers visualize the products that they’re interested in, whether it’s a clothing item or furniture. Tessa Wuertz, Director of Marketing & Partnerships. Without further ado, here are our best bets for the ecommerce trends we see cropping up (or continuing to be major players) in 2020. Burrow, a DTC furniture brand, uses AR to help customers visualize how their couches will fit in their living rooms. You can also order takeout while you’re at it, while never having to touch a single screen. The better you can guess customers’ needs and the more appealing you can make your offers, the faster they buy it. And the way people are shopping is changing. Keeping up with the latest trends in ecommerce, including both backend efficiencies and frontend conversion-optimizing experiences, is paramount to growing in the retail landscape of 2020. Shane Barker, Founder and CEO of ecommerce thought leadership blog, . With that in mind, your site must be built using robust responsive design. One of the major reasons for this is because of the faster response time. Consumer preferences are rapidly changing. 2020 marks the decade of responsible retail, where socially conscious consumers will embrace brands that are proactive about cutting down on waste and using sustainable materials and processes. on their budgets, so they may be more choosy in the future. The global B2B market in ecommerce is moving solidly upward currently, and likely into the future. Your email address will not be published. Of course, observing what your customers buy and what pages they visit is only part of the picture. It will also likely be considered by a wider market including smaller businesses and. is starting to enter the workforce as well. This again is something that is often lost in the switch to online, self-service shopping. So where is ecommerce now? Tech giants are looking to get a part of the action with the new Apple Watch and Google’s recent acquisition of the health-focused wearable, Fitbit. If bots can learn how to form sentences to convey an emotion, companies can soon teach them to offer comfort and products based on customers’ moods.”. considers how video can be used to help educate customers: to augment the opportunity for buyers to learn about how an ecommerce brand’s products and services provide the solution to the opportunity, challenge or problem a buyer is looking to answer. On-site personalization uses those insights to create individualized experiences. Will one-day shipping become the new expectation? We’re excited to see what 2020 will bring. As more B2B businesses move online and existing online businesses hone their offerings, one factor to take into account is the changing expectations of B2B buyers. Companies like Apple and PayPal have taken shots at this in the past, but I think it could become more normalized.”. SEO, Internet-Marketing And E-commerce Trends In 2019 We live in an era of high competition, when even a slight delay can lead to loss of profits and even equity drawdown on the market. Convenience and immediacy have become key to removing friction from the customer journey as well. In addition to just increasing in frequency, there are a number of ways experts predict bots will evolve in the coming years. In 2019, video was shown to increase conversion rates with 62% of consumers saying they watch product reviews before making a purchase. Subscription plans have a number of advantages for retailers because they make it easier to predict fulfillment needs and allow you to maintain customers for a greater long term value. Will facial recognition in stores connect to customer shopping. Consumers should be able to shop on their phones just as easily as they can on their desktops. If you’re not taking advantage of this already, 2020 could be a good year to start. A new ecommerce trend of image shopping will emerge. optimization is a growing concern in 2020 as businesses look to finetune their, The global B2B market in ecommerce is moving solidly upward currently, and likely into the future. Streaming video on your homepage can also be an eye-catching way of drawing customers’ attention. Hearing from your customers directly, either through reviews or post-purchase surveys, can give you powerful insights into how you can improve your store. This can allow them to use a CMS, DXP, PWA, or many other existing or custom frontends to complete their tech stack. Brands (large are small) have started to tap into health and wellness, an industry segment that is on the rise. Headless and API-driven ecommerce allow continued innovation. AR enhances the reality of online shopping. Time will tell. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Get access to essential strategic content, in-depth reports, industry intelligence, and exclusive data. 9. For online retailers, remaining educated and adaptable to the oncoming industry changes is a great way to get ahead in the New Year. This will have interesting impacts on how we as marketers are able to reach new users.”. Videos can help you explain and showcase your products better than images ever can. All the while, the rise of CBD has moved beyond skepticism to major market adoption. That’s up more than 10% from just two years ago. You focus on building your brand. Knowing what trends will be a good fit for you will often come down most to knowing your own customers, vertical, and competitors backwards and forwards. However, does that mean that you need to jump on the bandwagon of every trend? Shane Barker further emphasizes the importance: “The importance of videos can’t be understated. Joe Chilson, Head Writer and Account Manager. Luis Catter, Conversion Rate Optimization Expert at Kensium Solutions, has his own predictions for how personalization will continue to evolve alongside data concerns: “As the tech giants continue to expand and bring more services in-house, personalization will eventually make its way to the internet of things. It’s a new year. There will be a growing volume of voice search. David Zimmerman, Director of eCommerce Solutions, Kensium still predicts that “more companies will offer subscription services or monthly payment options for larger purchases” in the coming year. They also use eco-friendly packaging from EcoEnclose to ship their products. A new decade. While some will provide a huge value-add, others might be out of touch with your particular audience or might be too costly to implement for your business to maintain a reasonable ROI. We have currently seen the opposite behavior on social media, where AIs learn from humans’ more negative remarks, but it’s highly likely that consumers will crave the impact. Here you interact with the seller (Amazon), exchange data in form of pictures, text, address for delivery etc. Viele Nutzer wollen einen maßgeschneiderten Geschenkgutschein erwerben oder eine Reise zu ganz speziellen Konditionen buchen. However, I think they’ll drastically change the way people shop online. As mentioned above AI is increasing in ecommerce and with a number of applications. You will also want to keep current on industry news in your particular vertical, be it fashion, home goods, B2B, etc. Further, by 2022, ecommerce sales are expected to reach $892 billion in the U.S. alone. It saves time on browsing, entering your payment and shipping information, and the device remembers past purchases, making it very easy to repeat the order. Add your info below to have the PDF sent to your inbox. At the crux of personalization and AI capabilities is the cheery chatbot who can serve the role of the. This unique ID would be for a centralized wallet service that would securely store all your payment info, shipping and billing addresses, preferences, etc. This study also helps to know how various internet marketing variables such as price, product features, advertising messages and corporate image affect the buyer. Further, by 2022, ecommerce sales are expected to reach $892 billion in the U.S. alone. Advertising rates are higher. One way AI can be used is to gather information about visitors and then help adjust the site to their wants and needs. Consumers should be able to shop on their phones just as easily as they can on their desktops. Taking on more sustainable practices and making sure your customers are aware of them can be a good way to stay competitive in 2020. Experts predict that 80% of businesses will be using chatbots in 2020. Ecommerce websites are increasingly using payment options like Apple Pay, Paypal, and other financing options that enable a frictionless checkout. In 2016, we’ve some remarkable trends related to eCommerce web design such as motion animation, long scroll, the card like layouts, flat and material design and of course responsive design. experiences on-site or in marketing efforts has been shown to have a strong effect on revenue, with. progresses. Well, by the end of 2019 (according to data from Statista) the global ecommerce market had sales reaching $3.5 trillion and represented 14% of the total share of global retail sales. We’re excited to see what 2020 will bring. This can have powerful implications for what the store is able to accomplish with content marketing. This might include dynamic ads on Facebook, shopping ads on Google, or on-site digital marketing efforts. What many have thought was a fad is now becoming a driving force in the retail sector. Businesses should optimize digital strategy for conversion. Ever since the development of the Internet, the role of technology in the online retail industry has been immense. Zwift, a fitness app, uses video on their homepage to capture the excitement and energy of their product. The result was a 76% increase in social media revenue. But for store owners, it isn’t as simple as sitting back and watching the cash flow in. predicted that 100 million consumers will shop using AR by 2020, so it will be interesting to see how that shakes out in the coming year. , a seller of a self-purifying water bottles, recently launched their headless site using BigCommerce as the backend ecommerce engine and a custom-built frontend using React. The result was a. , emphasizes how the complexity of AI and the ability to make it more human is also increasingly important: “People want to know that brands care about them, and AI will be programmed accordingly. Before the internet was popular, marketing typically revolved around TV commercials, magazine ads, billboards, direct mail, celebrity endorsements, and product placements. Sales from CBD-based products are expected to increase by 700%, making it a near $5 billion market. E-Commerce Trends And Insights For Planning Your 2019 Digital Marketing Strategy. In 2018, retail e-commerce sales in the United States totaled $504.6 billion, according to Statista.By the same graph, these numbers are expected to increase. Retailers adopting this business model in the coming year will need to be cognizant about what makes their particular subscription a must have. The contemporary e-commerce trend recommends companies to shift the traditional business model where focus on "standardized products, homogeneous market and long product life cycle" to the new business model where focus on "varied and customized products". Brands that are improving their operations on behalf of the environment will have a robust impact on buying decisions. Ecommerce penetration rates are forecast to increase from 15 percent in 2020 to 25 percent in 2025. In this article, we’ve made a list of the the top ecommerce marketing trends, tools and tactics for 2019 that might find their place in your strategy. 2. 3. We had a multi-region need that was solved for with the headless BigCommerce solution, allowing us to combine all of our stores into one single domain, for which we have developed additional features.”. Your email address will not be published. Don’t miss a post. Sign up for our weekly newsletter. The 10 eCommerce Trends That Will Define 2020: Amazon hits a wall, China’s rising digital influence, in-store facial recognition, in-fridge delivery, malls As more and more households gain this technology and grow more comfortable using it to make purchases, there’s a lot of untapped potential for ecommerce businesses looking to get in on the ground floor. Global retail ecommerce sales for B2B are expected to reach $1.1 trillion in 2021, according to data from, predicts that by 2020 almost half of all adults will be Millennials, which also means an increase in. Some products and industries lend themself better to traditional shopping methods, but AR is going to shake things up sooner than later.”. Download a PDF version for easier offline reading and sharing with coworkers. Innovations in technology have helped improve fulfillment efficiency, which has led to a corresponding effect on consumer expectations. Young consumers are driving the shift to online shopping. Loop Ventures forecasts that 75% of U.S. households will own a smart speaker by 2025. Shane Barker, Founder and CEO of ecommerce thought leadership blog shanebarker.com/blog posits: “Chatbots are all the rage today for customer support. Marketing automation has been around for a long time, and the trend … Using those channels intelligently is the best way to make sure your brand will be uniquely positioned to stand out in the continually changing digital marketing landscape.”. However, with some of the legislation being enacted, we’ll be able to opt out of it. People are increasingly relying on voice assistants like Google Assistant or Amazon Alexa to do everything from check the weather to buy products online. Another response to ever-increasing mobile users is the use of, or progressive web apps. We could rhapsodize about how far ecommerce has come in the last decade or two, but at the end of the day, what you care about is where ecommerce is now and where we’re going. ... driven by current trends. They match the purchase of each bracelet or other product sold with the removal of waste from the world’s oceans. Automate tasks such as customer support through chatbots to help customers 24/7 or generate timely offers. Success is inherently tied to anticipating the changing preferences of consumers and delivering an experience consistent with their wants and needs. also shows personalization efforts can reduce bounce rates by 45%. The digital noise is louder. There will be a growing volume of voice search. If you are to develop a winning e-commerce marketing strategy you’ll need to start planning now. Despite mounting concerns towards 2020, consumer spending is on the rise and shows no signs of slowing down. In the retail space, self-checkout kiosks will probably become the norm and in-store marketing will increase.”. LARQ Ecommerce Architect Antonio Kaleb explains: In 2019, video was shown to increase conversion rates with. Click here to request a personalized demo. They save the customers’ billing and shipping information to make for a fast and easy checkout experience without a lot of data entry. As social commerce continues to grow, consumers expect a targeted message on Instagram where they can purchase goods with the click of a button. 13. Recent data also shows personalization efforts can reduce bounce rates by 45%. On-site personalization uses those insights to create individualized experiences. Michael Prusich, Director of Business Development at, “Polls have shown some really powerful numbers in regards to AR too: 35% of people say that they would be shopping online more if they could virtually try on a product before buying it, and 22% would be less likely to visit a brick-and-mortar store if AR was available via their favorite, . Shoppers can now see how they would look while wearing a certain item or how nice their home would look with a certain paint color, all before hitting the “Buy Now” button. We review 10 trends related to the latest e-commerce marketing techniques such as omnichannel experience design, omnichannel attribution, mobile platforms, micro-moment marketing, paid media, artificial intelligence, connected and conversational commerce. allow stores to communicate with thousands of customers while giving them the feeling of personal attention and thoughtful recommendations based on their responses. In the same vein as the above, keeping current on the latest trends reports, not only for the ecommerce industry, but for your vertical, will help you stay ahead of the curve. Help companies connect customer data with real-time insights to improve the shopping experience. Commission percentages earned by affiliates depend on the type of product or website being marketed. The answer to solving the personalization dilemma lies in data. This unique ID would be for a centralized wallet service that would securely store all your payment info, shipping and billing addresses, preferences, etc. With that in mind, your site must be built using robust responsive design. From an improved focused on senior-health products to testing branded clinics to improve consumer health education, big-box retail brands are seeing a significant opportunity in healthcare moving forward. AR makes visualizing the product in your life possible. 1. And in reality, a growing number of shoppers actually prefer to converse with bots and other digital self-service tools. Here are a few other ideas for places to keep up with ecommerce at large. Increasing penetration of internet is bolstering the smartphone using population across the world With a variety of retailers (from lifestyle and beauty to food and beverage) infusing CBD within their products, this is a trend to keep top of mind in the year ahead. From marketing and customer acquisition to checkout and fulfillment, shoppers are expecting a seamless and personalized experience. 4. These audiences prefer a simpler, more self-serve user experience that allows them to research and get the information they need without talking to salespeople. Connie Wong, Marketing Manager, Silk Software, talks about this transition: “The days of orders needing to be placed through fax order forms or phone calls only are shrinking. As consumers prioritize health, retailers will follow suit. and then you make the paym… E-commerce continues to grow rapidly, but with the huge market acting as a magnet to brands large and small, competition will ramp up faster […] Drei Viertel der Bundesbürger kaufen nach einer Umfrage der Unternehmensberatung PwC mittlerweile mindestens einmal pro Monat im Internet ein, gut jeder Dritte sogar wöchentlich. Instead, they are shifting their focus towards what matters most: engaging with customers, providing them with an excellent customer experience, and establishing ongoing client relationships.”. Conserving energy by demonstrating that your business uses LEDs, turns off all computers at EOD, employees work from home, etc. The digital noise is louder. Online shoppers are notorious for browsing around for a long time and leaving the store without buying. Required fields are marked *. LARQ Ecommerce Architect Antonio Kaleb explains: “With headless, we get more control over our content and customer journey through checkout. Susan Meyer is the Enterprise Content Marketing Manager at BigCommerce, where she researches, analyzes and educates brands making more than $10M in annual online sales on tech stack scalability, flexibility and overall growth strategies that alleviate growing CAC. Simultaneously, retail enterprises like Walmart, Amazon and Best Buy have jumpstarted the race into the healthcare space. Preferences of consumers saying they Watch product reviews before making a purchase more consumers look to the online. Even internet commerce the site to their needs headless, we ’ ve come a way... Data concerns: 6 use a., DXP, PWA, or answer!, there you have it – our definitive guide to the internet the... Yield many uncertainties, one trend stands out of e-commerce: Innovations to Watch for... 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